Post by account_disabled on Dec 20, 2023 7:15:59 GMT
Very limited interest being shared indiscriminately. 21) Is it important to write for your “tribe”? It's primordial. Even before testing our posts with an audience, LinkedIn already has an idea of the relationships we have with our potential “readers”. Each time we visit LinkedIn, we give a lot of information about the people we like (or not); our groups, our favorite subjects, what and those that make us react, our skills, our interests, our employers, our schools and everything we have in common with each one. LinkedIn sees everything and takes it into account. LinkedIn measures a degree of affinity between members.
If I publish and we are in contact but you do not react to any of my publications, LinkedIn Email Data takes this into account and will no longer expose you to my content. If you connect to as many contacts as possible but never interact with them, LinkedIn will see that you don't really have mutual interests and will take it into account. 22) Are all my followers informed that I post? This is a very widespread belief. But no. No way. Only a small percentage of your followers will have your post in their feed. As a reminder, your followers are your direct contacts (level 1) who have not stopped following you + those who follow you without being in a relationship with you.
We obviously have no idea what this figure is or how LinkedIn decides which followers will see your post. 23) Should you integrate your company page into your publication strategy? Of course. The company page is an additional distribution channel. Post from time to time on this page but avoid systematically posting the same content. With the company page, you have stats to track your followers and SEO indexing in search engines. The average natural reach of your business page is 4% to 6% of your subscribers. It's logical, LinkedIn is not going to boost this content for free while paid solutions are offered to do so. When someone subscribes to your page, your posts will be more visible in their feed during the first week.
If I publish and we are in contact but you do not react to any of my publications, LinkedIn Email Data takes this into account and will no longer expose you to my content. If you connect to as many contacts as possible but never interact with them, LinkedIn will see that you don't really have mutual interests and will take it into account. 22) Are all my followers informed that I post? This is a very widespread belief. But no. No way. Only a small percentage of your followers will have your post in their feed. As a reminder, your followers are your direct contacts (level 1) who have not stopped following you + those who follow you without being in a relationship with you.
We obviously have no idea what this figure is or how LinkedIn decides which followers will see your post. 23) Should you integrate your company page into your publication strategy? Of course. The company page is an additional distribution channel. Post from time to time on this page but avoid systematically posting the same content. With the company page, you have stats to track your followers and SEO indexing in search engines. The average natural reach of your business page is 4% to 6% of your subscribers. It's logical, LinkedIn is not going to boost this content for free while paid solutions are offered to do so. When someone subscribes to your page, your posts will be more visible in their feed during the first week.