Post by account_disabled on Feb 28, 2024 4:52:34 GMT
Index Inform or promote, with the common objective of link popularity Press release Article Marketing Inform or promote, with the common objective of link popularity This post will answer the Hamlet-like doubt that has gripped all of us at least once in the process of approaching Digital PR, namely: what is the difference between Press Office and Article Marketing? These two activities can undoubtedly be considered two sides of the same coin, that is, the one that aims to obtain incoming links from quality sites and related topics ( link popularity ) with the aim of improving the organic positioning of a site. What changes, however, is the tool used: the press release for the press office and the article for article marketing.
Let's now see in detail what the differences are. Press release Drafted and Paraguay Phone Number designed for the press, the press release is an "official" text, contains news and must have a journalistic slant . The press release model favors institutional information and multimedia material (images, videos, mp3s, ...) that are made available to the journalist. Its distribution does not involve financial agreements and occurs spontaneously, aided by the quality of the contents and the relationship established with the editorial staff. In conclusion, we can say that in the press release the informative aspect prevails over the promotional one. Article Marketing Article marketing has an advertising nature and is used by companies to promote a product, a service or an event, even in the absence of real journalistic news.
This is a publication that is often obtained for a fee and is therefore comparable to the "old" advertorial, agreed with the editorial staff in terms of content and editorial approach. The dissemination of this article can take place according to two channels: – the publication of the article on article marketing portals , such as articlemarketingitaliano.it . In this case the publication is uploaded directly by the company and is free. – Alternatively, the article can be agreed with a portal or a blog, according to a "price list" which can vary based on the sector and the web influence of the publishing site. Writing a press release or an article requires different precautions. If you want to delve deeper into this topic and try your hand at writing a press release for the web and an article for article marketing, take part in the online Press Office and PR course on 13 and 14 July .
Let's now see in detail what the differences are. Press release Drafted and Paraguay Phone Number designed for the press, the press release is an "official" text, contains news and must have a journalistic slant . The press release model favors institutional information and multimedia material (images, videos, mp3s, ...) that are made available to the journalist. Its distribution does not involve financial agreements and occurs spontaneously, aided by the quality of the contents and the relationship established with the editorial staff. In conclusion, we can say that in the press release the informative aspect prevails over the promotional one. Article Marketing Article marketing has an advertising nature and is used by companies to promote a product, a service or an event, even in the absence of real journalistic news.
This is a publication that is often obtained for a fee and is therefore comparable to the "old" advertorial, agreed with the editorial staff in terms of content and editorial approach. The dissemination of this article can take place according to two channels: – the publication of the article on article marketing portals , such as articlemarketingitaliano.it . In this case the publication is uploaded directly by the company and is free. – Alternatively, the article can be agreed with a portal or a blog, according to a "price list" which can vary based on the sector and the web influence of the publishing site. Writing a press release or an article requires different precautions. If you want to delve deeper into this topic and try your hand at writing a press release for the web and an article for article marketing, take part in the online Press Office and PR course on 13 and 14 July .