Post by account_disabled on Oct 31, 2023 4:10:32 GMT
To be able to carry them out you must first draw them, possibly fitting them into the different moments of the buyer's journey that you will have studied beforehand with design thinking "What? What should I do?" Luckily Luca Bizzarri has written you rivers of ink and given you tools to do everything, go here . Once you've done everything you should have already done hahaha you can start defining The channels on which to communicate by combining the most relevant for your buyer persona The number of actions you will/can do The duration of the sequence The roles who does what? Let's not forget that marketing is playing the same game as us, with a t-shirt just like ours The end goal that, yes, is in your head, but "no" maybe others don't know. An example of a very simple sequence could be this.
Action No Day Description Pre Search for prospect information Pre ABM photo editing servies advertising Phone call and email Phone call and email InMail Last email - Break up but the opportunities for organizing more complex plans are in the hands of the imagination of the sales directors of each company. What is certain is that the old rule of "try as many times as possible" has lost its effectiveness in favor of a new instruction work on quality and not quantity .Account Based Selling the strategy for acquiring and retaining large B B customers
September Account Based Selling the strategy for acquiring and retaining large B B customers Implementing an account-based strategy to acquire and retain large customers has become urgent. In fact, more and more companies need to increase profitability and margins on large B B customers and this happens with a process that aligns marketing, sales and customer success, data-driven technology and a series of relevant contents that improve the customer experience A relevant consideration is that many B B organizations struggle to acquire and retain large customers because they only focus on one person lead.
Action No Day Description Pre Search for prospect information Pre ABM photo editing servies advertising Phone call and email Phone call and email InMail Last email - Break up but the opportunities for organizing more complex plans are in the hands of the imagination of the sales directors of each company. What is certain is that the old rule of "try as many times as possible" has lost its effectiveness in favor of a new instruction work on quality and not quantity .Account Based Selling the strategy for acquiring and retaining large B B customers
September Account Based Selling the strategy for acquiring and retaining large B B customers Implementing an account-based strategy to acquire and retain large customers has become urgent. In fact, more and more companies need to increase profitability and margins on large B B customers and this happens with a process that aligns marketing, sales and customer success, data-driven technology and a series of relevant contents that improve the customer experience A relevant consideration is that many B B organizations struggle to acquire and retain large customers because they only focus on one person lead.